Custom Reporting
Generate customized reporting by having the ability to set the date range, metrics, and charting style. Select the between bar charts, line graphs and even select the colors. Include or exclude specific metrics from appearing on the tabular data under the chart itself. Once completing the customizations to the charting features, simply save the report. Reports are saved as HTML and as a PDF allowing you the ability to build a report quickly and send it off in an email.
Campaign Tracking
Importing campaign data from a number of different sources is very important to PPC and SEO managers. Import data using a number of APIs including Google Analytics and Google AdWords, or import the data directly using CSV file imports. You can even create custom fields and map the data to those fields giving you an endless number of ways to report on the different data being used in your campaigns.
Data Comparisions
Once the data has been imported into the system, it's important to have the ability to make educated decisions based on that data. To determine monthly or yearly progress on your success, compare the most important data side by side. Make the right choices with your campaigns by comparing month over month, year over year, or a customized data range.
Goals & Transaction Tracking
Whether your tracking goals, conversions, or transactional data, you'll have the ability to assign up to 10 different types of Actions within a single account. This will give you the ability to map the incoming data to these actions and generate reports on those actions. Watch for trends and up-turns to help identify relationships between specific campaigns and a purchasing customer.
Marketing Channel Tracking
Marketing Channels are the top level roll up of all the campaigns existing within. This allows you to compare data as an overview rather than specifically identifying with a single campaign. Organize the channels to your perferences and compare the channel data rather than the campaign data. Overall your marketing efforts may be performing at much higher level than originally percieved if your only viewing one campaign at a time.
Customized Dashboards
Customized Dashboards are one of the best features of the product. Four charts, with three different metrics plotted on each chart. Choose between 9 different PPC based metrics to compare side by side. Measure the percentage of change between customized date ranges. These dynamically driven dashboards also can be saved as an HTML report or a PDF report and sent out in an email. Also generate a dashboard and save it for the next time you login to the system.