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Analytics Consultation
We stay updated with all the new features in the Analytics world to help you leverage as much as possible in a constantly changing industry. We help track as much as possible by setting up your goals, tagging your pages with conversion or transactional scripts, custom build referring URL's to reflect a specific campaign, and even generate automated reports specific to your online success. We help link Google AdWords accounts with Analytics accounts to send your PPC data to Analytics. And once that data has been collected, we help educate you on what items are successful and where improvement is needed. Not everything is successful online and without an honest group working on your behalf, it's very difficult to know where your business really stands. That's where we make a difference.
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Search Engine Optimization
We start with a plan of optimizing your website design, content presentation, and then determine which set of keywords are best for your business. Next, we tie in the use of Social Media accounts and Blogs when available to help increase the reach across the web. We make sure that all updates to the web pages will not be frowned upon by the major search engines. Ensure that all links throughout the site are accessible to everyone using SEO best practices. We concentrate on a link back strategy to help drive traffic from other related sources. We check all available and up to date browser compatibility and use a variety of tools to help determine the increase or decrease in position in the search engines result pages.
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Landing Page Development
Let us help you convert your traffic using proven methods and calls to action that are tested and proven. A/B Split test multiple pages to help determine if your landing page features are working or failing. We'll help prove which page is performing better and then drive the traffic to the winner. We use all the best practice models available and make sure that every update is double and triple checked. We tag your pages with Analytics and Conversions tracking along ensuring that the lead or sale is collected and calculated properly.
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Pay Per Click Management
The success of PPC strongly depends on the use of customized landing pages and Analytics packages that measure the success. Make sure you have these in place before running ads using PPC. We help with ad creation, destination URL building, determining the target audience, and how to effectively reach them. Keyword Analysis is a main focus of ours and we make sure that the landing pages have the proper relevancy to gain more call to action. We run ads in Adwords, Facebook, BING, and other PPC based platforms. We report month to month and come up with positive and creative solutions to fit your business and budget.
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